Meta Tag Defination

Posted by Web Promotion Jaipur | Posted in , , | Posted on 01:14

 Question: What are Meta Tags?

Answer: Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.

The meta description tag and the meta keywords tag are not seen by users. Instead, these tags main purpose is providing meta document data to user agents, such as search engines. In addition to the well-known meta description and meta keywords tags, there are other useful meta tags, including the meta http-equiv tag, meta refresh tag, the meta robots tag, the meta copyright tag, and the meta author tag, etc. These tags are used to give web browsers and search engine spiders directions or data on various information.

Defination Meta Tag?

This is a special HTML tag that is used to store information about a Web page but is not displayed in a Web browser. For example, meta tags provide information such as what program was used to create the page, a description of the page, and keywords that are relevant to the page. Many search engines use the information stored in meta tags when they index Web pages.

Types of Meta Tags:

There are dozens or hundreds of different meta tags. All are optional on a web page, although some are strongly recommended. And there are basic types of meta tags:

name — these tags can be almost anything, and simply create a name=value pair in the header of the HTML document. Most named meta tags are not used programmatically, although they can be. The most commonly seen name meta tags are description and keywords
    http-equiv — these tags are used to bind a variable to the HTTP header field. These are often used by web pages to perform specific actions. The most commonly used http-equiv meta tag is the refresh tag.

Recognizing Meta Tags in HTML Documents

There are some simple ways to recognize meta tags in an HTML document:

meta tags are always found in the <head>
me: <meta>

Description Meta Tag Recommended Uses:

The description meta tag is a very desirable meta tag to use. If you don’t have any other meta tags on your web page, you should include this one. When you leave off this tag, search engines will just take any text they find on the web page, which may not be as useful to your customers and so they won’t click on your result.

Question: Why Use Meta Tags?


Answer:Many people often think of meta tags as just the description and keywords used for SEO, but there are lots of other meta tags you can use.
Common Meta Tags

The most common reason to use meta tags is to provide a description of the page for search engines. This is done with the <meta name="description"> tag. The description tag provides a short (typically 400 characters or less) description of the page that search engines use below the linked title. A good description can entice readers onto your web page.

A related meta tag is the <meta name="keywords"> tag. This allows the page author to define keywords that are related to the page content. Some search engines use this tag to populate their indexes and some do not.

A final meta tag that is used quite often is the meta refresh tag. This tag will redirect the web browser to a new URL or refresh the current page to provide some dynamic content.
Meta Tags are Not Required

A web page can be posted that is valid, readable, and found by search engines without any meta tags at all. As I mentioned above, many search engines don't use the keywords meta tag. And if you leave off the description, most search engines will simply grab some text from the page content itself.

I recommend using the meta description tag and skipping the rest. This gives you the most efficient use of your time while optimizing for the major search engines (Google, Yahoo!, and Bing). Then you can decide to use other meta tags (like author, copyright, etc.) as you need them on your documents. You will probably discover that you don't really need them.

The Meta keyword and description tags are both found in the Head section of your web page code.

Meta keyword and description tags are not a magic bullet that will rocket your site to high rankings, but they are an important factor in optimizing your web site for search engines and search engine users. The information in these tags can influence how search engines view your site, and optimally the description that you write will show up in search engine listings. For more on exactly what Meta tags are, read this article titled Magic with Meta Tags and Search Engine Optimization.
Meta Description Tag
For the Meta description tag, write a short blurb with targeted keyword phrases that will entice users to click through when your site comes up in the search engine results. For example:
“design stuff: Things that will help you learn about sites and stuff, wow!” is not a good meta description. It’s vague, says nothing about why I would want to visit this site, and is frankly kind of silly.
This is better: “Ten steps to search engine friendly site design – free search engine optimization tutorial.” There's good, descriptive keyword phrases here, and it’s obvious what the site is about.

Meta Keyword Tags

Meta keyword tags should be handled with caution. Don’t stuff your meta keyword tags with a hundred different spellings or tenses of the same three words, and don’t pack your keyword tags with irrelevant keywords that have nothing to do with your site’s purpose (this is called spamming and search engines don’t look too kindly on it).Be very stingy with how many times you repeat a word, and don’t repeat a keyword more than twice. Overall, don't spend a ton of time on either of these two tags - yes, they ARE helpful, but in the grand search engine scheme of things, they don't add enough value to really go nuts over.


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